add: Digital Media

Each year add: produces the RugbySmart DVD, a joint initiative between the NZRU and ACC. Focusing on injury prevention, and distributed to over 10,000 community coaches each season, the DVD has helped drive a significant reduction in serious injuries across all age groups. Directed and produced by add: with rich, high-quality graphics and animation, the RugbySmart DVD is the envy of the global rugby community.

After the long term infinite success of the first desktop electrical planner that was built for Schneider Electric, the move was made to an online version of the application with new and improved functionality and a new look. This complex application is widely used in the industry and fast becoming industry standard.

In the highly competitive market, add: has given Sleepyhead the edge by creating on-line training programs for its retail staff around the country. Using a mix of multimedia elements, the ‘Bedfit’ and ‘Beducation’ programs have successfully given Sleepyhead a consistent, engaging and efficient way of ensuring staff nationwide have the latest product knowledge and sales skills.

add: created a bespoke e-magazine, ‘Tuned-in’, for The Radio Bureau (TRB). Using our very own Fuse framework, the e-magazine presents the latest news and industry developments in an engaging way, through a mix of video, animation, slides and easy access to in-depth information for its advertising agency clients.

The ‘new look’ NZRU Coaching Toolbox site is the go-to site for all your rugby coaching needs. The re-launch of the site still contains all the comprehensive information as the old one but is much easier to navigate and there are many additional features to improve your experience.

With a successful TV series attracting rave reviews, add: was called in to fix the ailing Smallblacks companion website. By creating a highly-interactive 3D flash-based website for its grassroots rugby players incorporating news, resources, games and training sessions with world famous All Blacks, the site has become a hit while promoting New Zealand Rugby’s core values and messages to its younger audience.