Sports Media

New Zealanders take sports seriously, so we consider ourselves privileged to have built a long-standing reputation with the biggest players in the New Zealand sporting industry.  With our internationally-recognised clients, add: is the market leader, offering dynamic multimedia solutions for codes including Rugby, Soccer, Netball, Golf, Tennis, Hockey and A1 Motor Racing.

add:‘s focus on ‘grassroots’ applications, promoting community sport and coaching applications has seen us develop a range of solutions including online coaching tools, interactive gaming, 3D character development and on-line multimedia learning solutions.

CLIENTS: NZRU, Tennis NZ, NZ Football, Netball NZ, NZ Golf & A1 Motor Racing

Web Development

Having a website these days isn’t enough – you need to have the right website. add: understands what separates a truly impressive website from a confusing muddle, and we’ll make sure you get the former.

By working with you to develop a concept that is right for your business, and then creating a site that combines world-leading reliability, functionality and information architecture with our cutting-edge creativity.

CLIENTS: NZRU, Tile Warehouse, Solerati, Real Fires, Copper Roofing Company Ltd, NZ Golf, Carisbrook & Tennis NZ

Interactive Digital Media

Interactive Media is a cost-effective way to give your audience hands-on interaction without having to engage in a product’s full development cycle. Our Interactive Digital Media specialties include: Interactive CD/DVDs, Online games and viral marketing, Touch-screen kiosks, Online training tools and applications, DVD production and audio visual displays.

add: can create an interactive campaign to gives you a significant edge over traditional media. With a full editing suite and extensive experience in DVD design, production, editing and post-production, we ensure your project is handled professionally and hassle-free from start to finish.

CLIENTS: NZRU, GIB & U-Parkit

3D Visualisation

Knowing what your design is really going to look like before it’s complete doesn’t require psychic powers, but it does require specialist knowledge – add: is the market leader in the creation of high-level 3D modeling and visualisation. Whether you’re creating a digital prototype before investing in it yourself, or a virtual model to encourage others of your vision, the benefits are obvious. add: works across the full range of budgets and scales, with experts available all forms including architectural, product and character modeling.

CLIENTS: Fisher & Paykel, Louvertec, Fletchers & NZRU

CMS / LMS Development

Having to redesign your website from scratch every time a small part of your business changes can be as time-consuming as it is painful. At add: we’d rather do things right the first time, and build the flexibility you need into your website from the outset, so you can update your content as needed. We are experts in a number of Content Management Systems (CMS) and will work through the options available to you before building your site.

We are also producing more and more Learning Management Systems (LMS) in conjunction with our online learning solutions to allow clients to track users, award completion certificates, show user statistics and create user profiles for their learners.

CLIENTS: NZ Golf, NZRU, Tennis NZ & Fonterra

E-Learning

Online learning is now recognised as the way forward for businesses to train staff, distribute newsletters and reach a global audience; it is easy to manage and gives great corporate credibility to those involved. add: has developed custom-built online learning software that allows us to offer these benefits to our clients. From a simple module outlining basic skills training, right through to comprehensive training modules attached to a Learning Management System (LMS), we can produce all of your digital training needs.

CLIENTS: Westpac, Sleepyhead & The Radio Bureau

Online Games

There’s nothing like turning a pastime into a career, so our team at add: relish the opportunity to create games for our clients. If your Nana has an iPad, she’s not alone – the explosion in technology means an ever-expanding audience exposed to the possibilities you can offer. A well-constructed gaming application is not only entertaining, but can be educational, informative and a unique marketing tool, not to mention giving your site the edge over the competition. With our expertise in the sporting sector, add: has proven online gaming experience, which we strive to develop and advance.

CLIENTS: NZRU & Tennis NZ

Fuse

FUSE is a tool created by add: to easily bring together a wide range of different media. Originally for educational, inspirational and marketing use, the list of uses is increasing rapidly with demand. FUSE is a cost-effective way of taking a message, increasing its reach and widening its impact.

Benefits include:

• Re-usable multimedia framework with an infinite range of material
• Blended media – simple fusing together of different types of media.
• Create new or recycling existing presentation modules into a secure online and offline format.
• Option Learning Management System (LMS).
• Reusable across multiple categories: training, seminars, promotional material, newsletters etc

CLIENTS: NZ Trade & Enterprise, Sleepyhead, The Radio Bureau, Noel Leeming Group, Fonterra, Fisher & Paykel Healthcare & Westpac

Interactive Applications

add: offers cutting-edge interactive solutions for all requirements, from small-scale projects to enterprise-wide applications. Our talented team of developers has developed a variety of rich online applications for many satisfied clients. add:‘s structured project model encourages our clients to be involved at all stages of development, to ensure the result you’re looking for. We continually stay abreast of emerging technologies so the solutions we create for you are future-proofed for years to come.

Some examples include:

• Planner:  Used by your customers for the design, specification and quoting of your product range, Planner is a custom-made interactive software tool for either point of sale or web-based use. It is currently being used in many industries including bathroom, plumbing, lighting, food and landscape design.
• EzyPaint:  Resene EzyPaint allows users to select from the entire Resene colour and texture ranges and virtually paints interior and exterior images. Resene EzyPaint has over 50,000 dedicated users.
• Dragon: A custom-built presentation system that can be locked down, handle multiple media formats and products and infinitely reconfigurable to allow the re-purpose of presentation media to suit the target audience.
• Statpac: A sports application, providing an interactive, graphical way of displaying match, team and player statistics online. An interactive statistics program delivering current and historic statistics in an intuitive and entertaining format, using baseball style player cards, 3D interactive playing fields and a visually stunning interface.

CLIENTS: Schneider Carpet One, Fisher & Paykel & Resene

Creative Excellence

As the digital world constantly evolves, we make it our business not just to keep up with technology, but also to anticipate and lead the charge, both in technical development, and our thinking.  Having the technical skills to create reliable, efficient and intuitive digital solutions is a given – add: combines this with the industry’s best designers and producers in order to achieve our goal: leading the field in creative excellence.

CLIENTS: All of them!