3D Visualisations, e-learning, Video Productions, Media Applications and Creative Website

With nearly two centuries combined experience, our work continues to provide both creative & technical excellence to all our valued clients… over and over again.

3D Visualisations
- Langham Hotel
  
  With their function facilities closed for re-modelling, the Langham needed to continue to secure bookings while construction was underway. By working closely with the design and development team, a highly realistic series of animations and images of the new facilities helped to achieve this goal.
- Driver Education
  
  Computer-generated characters were used to tell stories aimed at improving commercial drivers’ safety statistics. From an initial briefing meeting we assisted in developing the script and storyboarding the approach, through to the final production of the presentation.
- New Lynn Transit Orientated Development
  
  A virtual model was required to simplify the council’s message and assist in the decision-making process. The resulting animation of the new transit hub was then used as an audiovisual support for a series of public meetings
AV & DVD Production
- Standards NZ
  
  Standards NZ required a short film to support their speaker at the Standards New Zealand Meritorious Service Awards. The 15 minute short film combined photos and information about each of the winners and information about the categories they had won. With an ambient backing track and beautiful motion graphics it was well received by the audience and Standards NZ.
- Tile Warehouse TVC
  
  Being the market leader when it comes to premium tiles the Tile Warehouse needed a TVC that visually reflected this position while promoting the latest sale at the same time. Built in a modular fashion the TVC was future proofed to allow easy modification for upcoming sales – very efficient. And it looked great, too!
- RugbySmart DVD
  
  Each year we produce the RugbySmart DVD, a initiative between the NZRU and ACC that focuses on injury prevention in Rugby. With over 10,000 distributed to community coaches each season, the DVD has helped drive a significant reduction in serious injuries across all age groups. Directed and produced by us, the RugbySmart DVD is the envy of the global rugby community.
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Showreel
E-learning
- Westpac
  
  Westpac approached us with the need for a funky e-learning tool to host a series of role plays for internal training, also to be produced by add:. Effortlessly integrating with their secure SharePoint environment add:’s powerful Fuse application was –once again- a perfect fit. Skinned in compliance with the exciting Westpac brand guide this is another great example how engaging e-learning can be when done right.
- Beducation
  
  In the highly competitive market, add: has given Sleepyhead the edge by creating on-line training programs for its retail staff around the country. Using a multimedia mix, the ‘Bedfit’ and ‘Beducation’ programs have successfully given Sleepyhead consistent, engaging and efficient ways of ensuring staff nationwide have the latest product knowledge available.
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- ‘Tuned-in’ E-magazine
  
  add: created a bespoke e-magazine, ‘Tuned-in’, for The Radio Bureau (TRB). Using our very own Fuse framework, the e-magazine presents the latest news and industry developments in an engaging way, through a mix of video, animation, slides and easy access to in-depth information for its advertising agency clients.
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Rich Media Applications
- Carpet One Interactive Planner
  
  With a fleet of over 60 mobile showrooms, Carpet One required a compelling interactive online tool to showcase their product. We created a ‘Carpet Selector tool’ using a cutting edge interactive application with a clean and intuitive user interface - all deployed on the Carpet One website.
  
  The tool allows users to view Carpet One carpets in fully 3D rendered living spaces, with the ability to change room attributes to personalise the experience.
- Fisher & Paykel Healthcare
  
  “Can you make the F&PH Icon Obstructive Sleep Apnea device sexy?” add: rose to the challenge! As a spin-off to the photorealistic, technical 3D animations that were also produced in-house, add: created this consumer targeted interactive product showcase. It places the device in a familiar, “warm&fuzzy” context while highlighting its unique features, and promoting its technological edge. And it’s sexy.
- Schneider Planner 3.0
  
  After the long term infinite success of the first desktop electrical planner that was built for Schneider Electric, the move was made to an online version of the application with new and improved functionality and a new look. This complex application is widely used in the industry and fast becoming industry standard.
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Websites
- Carisbrook
  
  Carisbrook International Ltd is rapidly growing international sales of its world-class rugby apparel through a fully integrated digital media solution. add: created innovative website features to allow users to easily create and order their team uniform on-line. Behind-the-scenes the order is seamlessly communicated to Carisbrook for assembly and dispatch.
- Grasshopper
  
  The Grasshoppers website was created for Tennis NZ’s youth programme. The highly-interactive, content-rich site brings tennis to life online, with 3D avatars and interface, social networking features, an interactive zone and a coaching zone. This innovative site also includes quick-reference content and course curriculum for Grashoopers coaches, volunteers and teachers.
- Ruggerland
  
  Ruggerland is a flash-based website for kids who play rugby. Within the site children can play games, learn about rugby and interact with custom-made characters. A teachers’-only section contains extensive information and resources for educating children in school.
- Fonterra Website
  
  Fonterra Brands Food Services Division are New Zealand’s leading provider of dairy product solutions and subsequently required a dynamic easy to navigate website. Additions such as the Chef’s Corner strengthened Fonterra’s position as industry leader while further promoting its brands and products.
- Smallblacks.com
  
  With a successful TV series attracting rave reviews, add: was called in to fix the ailing Smallblacks companion website. By creating a highly-interactive 3D flash-based website for its grassroots rugby players incorporating news, resources, games and training sessions with world famous All Blacks, the site has become a hit while promoting New Zealand Rugby’s core values and messages to its younger audience.
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- Coaching Toolbox
  
  add: created the NZRU Coaching Toolbox, now the go-to site for coaches across New Zealand. While the old site was a goldmine of information, add: removed the need to go digging, creating an intuitive, easily navigated and ultimately far more enjoyable user experience.
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